Editor's Synopsis
Shann Holmberg shares a framework from Anthropic's growth marketer that outlines 4 levels of AI marketing use. The post notes that most people remain at Level 1, where they simply automate existing tasks like reporting, copy generation, and data pulls. Level 2 involves using AI as a thinking partner in areas where it outperforms the user. Level 3 and beyond (implied but truncated in the post) appear to involve progressively more advanced and strategic applications of AI in marketing workflows.
The framework serves as a useful self-assessment tool for marketers looking to deepen their AI adoption beyond basic automation. It suggests that the real competitive advantage lies not in task replacement but in leveraging AI for higher-order thinking and strategy.