Editor's Synopsis
This Harvard Business Review article by Tojin T. Eapen, Daniel J. Finkenstadt, Josh Folk, and Lokesh Venkataswamy explores how generative AI — technologies capable of creating new content such as text, images, audio, and video — can be used to augment human creativity rather than simply replace human workers. The authors argue that while there is significant apprehension about AI displacing jobs, one of the largest opportunities lies in using these tools to promote divergent thinking and democratize innovation across businesses and governments.
The article, published in the July–August 2023 issue, positions generative AI not as a threat to creative professionals but as a powerful collaborator that can expand the range of ideas people generate and help overcome traditional barriers to innovation. The piece is notable for practicing what it preaches — all images in the article were themselves created using Midjourney, a generative AI tool, demonstrating the practical creative applications of the technology.
