Alex Lieberman, founder of Morning Brew, shares reflections on his latest venture — what he describes as "McKinsey for AI" — six months after launching. The business is 100% bootstrapped and, according to Lieberman, is the fastest-growing business he's ever started. He notes that it has pushed him harder than any previous endeavor.

The post teases a thread of lessons, musings, and reflections, opening with the observation that most engineering organizations are still 6 to 12 months behind in AI adoption. The full thread appears to explore the gap between AI's potential and how companies are actually implementing it, positioning his consultancy-style business as a bridge for that gap.